Femtocells and Needs Based Convergence
Tuesday, 17th July, 2007
I was interested to see that T-Mobile seems to be talking quite a bit about their new femtocell technology/service. My interest stems from when I worked for a wireless provider in the UK in 1998. While I was there, we deployed both home versions of fixed-mobile convergence with home base stations and business versions with in-building picosites. In both cases, the idea was to use a different backhaul method for calls in the home or business. In theory, this was better (less expensive) for us in that it freed up the wireless backhaul network and/or allowed us to win more minutes from our competitors in situations where fixed service was an option.
While I find T-Mobile’s technology interesting, it is somewhat surprising that the transition from a technology to a truly customer focused service seems as awkward as it was in 1998. Then, as now, the only real non-technology benefit to the customer was a lower price. With T-Mobile, all your calls within their home gateway are free. This is more less exactly what we did in 1998- although the calls weren’t free, just discounted from the fixed provider’s price per minute.
So, while network operators talk about convergence, software vendors talk about mashups, and hardware manufacturers speak of applications, when will we actually start to see all of these come together in something that starts with the needs of the customer?
Certainly, there are some real structural issues that might inhibit this- for example, software companies don’t own networks. But, even with these issues, it seems that someone would look to customer needs first. With an understanding of these needs, an integrated view of how customers might interact to co-create value in entirely new areas might emerge. Such a view would cut across the traditional boundaries of technologies and services to offer solutions that change how people go about their personal or work lives.
In some respects, I think the iPhone is an example of true needs-based convergence. When you start to think of what is possible, however, I hope this it is just one example of many good things to come.